Live Competition Intelligence

The scoreboard everyone deserves

Real-time scores, AI-powered analysis, and competition insights — directly on your phone. No waiting for your coach to text you.

4.5M
All-Star athletes
5,800+
USASF gyms
6-9
events per team per season
LIVE NCA All-Star Nationals 2026 Running
Elite Vortex
L6 Senior Large Coed
88.3
VS
Sterling Storm
L6 Senior Large Coed
86.9
Difficulty
28.5
Technique
26.3
Creativity
17.8
Deductions
-0.5
Sample interface — actual product may vary

Parents have been watching in the dark for years.

You sit in that arena watching your kid on the mat. You have no idea how they're doing until the coach texts you three hours later — if they remember.

No live scores

Parents and fans sit in packed arenas with zero access to live scoring. No scoreboard for the crowd.

Scores gatekept by coaches

Coaches control when and how scores get shared. A 2017 Cheer Daily article said it best: this would never be accepted in any other sport.

Incomprehensible score sheets

Difficulty vs technique vs creativity — all siloed, all different scales. Even coaches struggle to translate them for parents.

No competitor intelligence

No way to see how your team stacks up historically. No predictions, no comparisons, no AI-powered insights.

"Imagine a baseball game without statistics on hits, runs or errors. Imagine a gymnastics meet without announcing the score after each routine. It's ridiculous."
— Cheer Daily, 2017

Scores in real time. The way it should be.

While your kid's on the mat, you're watching scores roll in on your phone — with full breakdowns, deductions, and placement updates across the entire division.

MatPulse LIVE
NCA All-Star Nationals 2026
Dallas, TX · Day 1 of 2
NOW PERFORMING
Texas Twisters — L5 Senior Small Coed
L5 Senior Small Coed — Running Order
1 Coastal Crown
90.1 HIT
2 Phoenix Force
88.7 HIT
3 Texas Twisters
86.4 PERF.
4 Blue Crew Elite
NEXT
5 Metro Motion
NEXT
Follow Texas Twisters for alerts
Live score updates as teams perform
Full breakdown — difficulty, technique, creativity, deductions
Push notifications when your team hits the mat
Division leaderboard with live running order

Beyond the scoreboard.

MatPulse doesn't just show you scores — it helps you understand them. AI-powered analysis gives coaches, athletes, and parents insights that have never been available in this sport.

Performance Prediction

Before your next competition, see how your routine scores against similar teams — based on difficulty, division, and historical data.

Estimated Score Range
86.2 88.8
Based on 47 comparable routines in your division
Trend Analysis
Track your team's improvement across seasons. See which categories are improving and which need work — graphed over time.
Head-to-Head Comparison
Compare your team against any competitor in any division. See exactly where you outscore them — and where they have the edge.
AI Routine Feedback
Upload your competition video after the event. Our AI analyzes execution, timing, and formation precision to give specific improvement recommendations.

Your whole gym, in your pocket.

Follow multiple teams across multiple events. Get live updates for your athlete, your gym's competing teams, and your friends' kids — all in one place.

The scoring system is about to change — and so is the game.

The International All Star Federation (IASF) is rolling out a new 100-point scoring system globally in 2027. It's the biggest change to cheerleading scoring in a decade.

That means every event producer, every gym, every coach is going to need new tools. New data formats. New ways to interpret and communicate scores.

Varsity's dominance is being challenged by antitrust litigation and a more fragmented market. Independent event producers are growing. The gatekeeping model is under pressure.

MatPulse is built for the open scoring era — not the Varsity monopoly era.

$4.75B
Varsity Brands acquired by KKR in 2024 — antitrust scrutiny opened the market
2027
IASF global 100-point scoring debuts — a once-in-a-decade reset
60+
Independent event producers now in United Scoring Partners network
0
Products serving parents and fans as first-class users — until now

Parents deserve to watch.

Not through a fog of waiting. Not through a coach's text three hours later. Not through second-hand gossip from other parents in the parking lot.

Real time. Full transparency. The score that tells the story while the story is happening.

MatPulse exists so every parent in every arena seat knows exactly what their kid is doing on that mat.

Get launch updates

Be first to know when MatPulse goes live at your competitions.